Press & PR

Consumers see cost as the most influential factor when choosing a bundled telecommunications offering, it has been revealed.

A study from accountancy firm Ernst & Young found that the content available plays second fiddle to the price paid by customers as they seek to find one company to supply their connectivity.

Some 57 per cent of the respondents cited cost as their primary motivation, in a study that encompassed eight European countries and more than 12,000 individuals.

Vincent de La Bachelerie, the head of Ernst & Young's Global Telecommunications Practice, commented on the position of content falling below cost.

"The companies that succeed will be those that can segment their markets finely - tailoring services and content to the exact needs of their customers," he remarked.

However, not all consumers opt for bundled broadband and fixed-line packages, with VoIP proving a lure for many. VoIP provider Vonage UK offers the V-Plan 1, giving customers the chance to make unlimited calls to the UK and Ireland for only £5.99 per month.

Trade publication TCMnet recently described VoIP as one of the "greatest gifts" that technology has afforded modern individuals.