Press & PR

Customer service quality, broadband reliability and cost are the main drivers behind business dissatisfaction with their internet service provider (ISP), according to a broadband communication services information provider.

Website IT PRO claims that Point Topic has found more than one in ten businesses (11 per cent) have changed their ISP over the last six months, with 27 per cent suggesting they are fairly or very likely to follow suit in next half-year.

Reliable internet services are becoming increasingly important to many businesses, with a number of firms utilising broadband phone services to make cheap calls to employees and clients.

Commenting on the figures, Point Topic chief executive Oliver Johnson highlighted what ISPs need to do to retain business.

"They need to continually improve the quality of their customer service and reliability of their broadband lines. That is what most businesses when asked up front will say is most important to them," Mr Johnson said, according to the website.

He added that the cost of the ISP was a "major driver" when it comes to businesses switching their broadband provider, which can also used for internet calls.

According to a recent survey by O2, a quarter of respondents claimed the speed of their internet connection was the reason they were frustrated with their broadband.

Vonage aims to provide cheap reliable VoIP services for business and residential purposes.