Press & PR

Vonage UK appoints Profero Performance as its new digital agency:

10th October 2007

 

VONAGE PLANS TO OUT PERFORM THE COMPETITION

 

Vonage Appoints Profero Performance as Digital Agency

 

 

Vonage, the world’s leading internet phone company, this week appointed Profero Performance to revolutionise its digital customer acquisition strategy. Vonage aims to challenge the traditional fixed line and low-cost international call carriers by promoting its internet phone service to specific UK consumer segments.

 

Profero Performance, the newly launched direct response division of Profero, plans to boost Vonage through the development of aggressive customer contact strategies. These will be propagated through search engines, affiliate networks and online display advertising. This UK customer acquisition drive will be underpinned by a substantial six figure online marketing budget.

 

No stranger to pioneering digital customer acquisition techniques - Vonage is one of the biggest players in online marketing internationally - this new appointment forms part of a comprehensive re-think of Vonage’s entire marketing strategy in the UK.

 

Ross Jenkins, Head of Profero Performance, said "Vonage is a driven business which really knows its stuff when it comes to digital marketing so this is a great start for our new direct response division. Vonage offers a great service and is hugely ambitious so it’s now up to us to help unlock that potential  and really drive the business forward. We can't wait to get stuck in".

 

Vincent Potier, Director of Marketing at Vonage, said "We are very excited about this new partnership with one of the hottest digital agencies in town. Profero's entrepreneurial, go-getter, data-driven spirit, along with their passion & obsession for digital is the carbon copy of who we are as a company.

 

“We look forward to shaking up the current state of things by relentlessly innovating and pioneering on all fronts. Together with Profero we will show the market what digital can really do.”

 

This announcement follows hot on the heels of the appointment of Ambition Communications as Vonage’s new PR agency and forms part of a renewed vigour to grow and develop the brand in the UK.

 

- ends -

For more information, please contact:

 

Michael Johnson, PR Manager @ Vonage - 020 7096 0507

Michael.Johnson2@vonage.com

 

Ross Jenkins, Head of Profero Performance – 020 7529 8724

Ross.jenkins@profero.com

 

 

Notes to Editors

 

About Vonage UK

Vonage UK is a subsidiary of Vonage Holdings Corp., traded on the NYSE under the symbol VG.  Vonage is a pioneer in the Internet phone industry. In the UK, the award winning Vonage® service is sold on the Vonage UK website and through national retailers PC World, Currys, Currys Digital, Comet, and Staples.  For more information about Vonage’s products and services, please visit www.vonage.co.uk. Vonage® is a registered trademark of Vonage Marketing, a subsidiary of Vonage Holdings Corp.

 

 

About Profero Performance

 

Profero Performance is Profero’s direct marketing division, providing a global full-service approach to customer acquisition via search engines, affiliate networks, online advertising and emerging platforms. Launched in September 2007, Profero Performance currently works for Esure, Yahoo! Search Marketing, Motorola, Butlins and the OTTO Group.