Press & PR

Complaints made about a recent campaign by broadband provider Virgin Media have been rejected by the Advertising Standards Authority (ASA).

BskyB, Tiscali and TalkTalk all lodged complaints with the industry regulator after Virgin ran an ad campaign setting out the differences between its service and that of other broadband suppliers.

Particularly, Virgin made the assertion that because it does not use copper cabling to supply its service, there is no speed loss between the home and the telephone exchange.

Other competitors, the company stated, use either copper cabling or telephone-based ADSL lines to deliver broadband, both of which carry data at a slower rate as they get longer.

All broadband delivery methods allow for large amounts of data so be sent over the internet, with many people using their connections for services such as VoIP.

The ASA reviewed a total of ten complaints registered both by competitors and consumers but ruled that the campaign had not been misleading to customers or denigrating to other broadband suppliers.

Virgin has announced recently that it intends to further improve access speeds for its customers, expecting to connect nine million homes to 50 mbps broadband by the end of 2009.

Vonage's VoIP services allow people to make cheap calls using a telephone plugged into an existing broadband connection, via a Vonage adapter.