Press & PR

Improvements in the quality of video content available online has meant that sites such as YouTube have become an everyday part of people's browsing experience, it has been suggested.

According to Jack Wallington, programmes manager at the Internet Advertising Bureau, superior image quality and more targeted video services such as that provided by Channel 4's 4oD and BBC's iPlayer has meant that online video content has seeped into everyday culture to a far greater degree than it had 12 months ago.

"Websites that were never video-based before, like the Guardian, now have significant video offerings too. Thanks to these sites ... video is now a part of everyday online content and the content is far better," Mr Wallington commented.

He added that online video had also become easier to access, with new video players being easier to use, while improvements in broadband speeds have resulted in higher-quality content.

According to a poll by Pew Internet & American Life Project conducted in late 2007, around 15 per cent of respondents said that they had been on an online video site in the previous 24 hours, up from eight per cent in 2006.

Vonage allows internet users to make cheap calls using VoIP services. The V-Plan 1 is available for £5.99 per month and includes free landline calls throughout the UK.