Press & PR

Relative newcomer to the broadband market 3 has lodged a complaint to the Advertising Standards Authority over the way in which rival Vodafone advertises speeds for its mobile broadband speeds, it has been reported.

Publishing on the dot.life blog, BBC technology commentator to Rory Cellan-Jones makes this assertion, claiming that 3 has been unhappy with Vodafone's promotion of speeds of up to 7.2 Mbps available on it's mobile broadband offering.

In practical terms, 3 argues that such speeds would be virtually impossible to achieve and that as a rule, it advises customers that they are likely to achieve between 1 and 2 Mbps.

"A quick call to Vodafone reveals that they agree that 7.2 Mbps is very unlikely, though they claim that in exceptional circumstances users may get that speed in momentary bursts," Mr Cellan-Jones explains.

The Advertising Standards Authority is an independent group set up to police marketing practices. Recent adjudications have included an investigation of Scottish Gas for a radio advert claiming the company was cheaper than Scottish Power.

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