Press & PR

BT has stopped marketing its BT Fusion product after attracting just 45,000 customers, the Daily Telegraph reports.

The telecoms company does not have its own mobile phone network and had marketed BT Fusion as an internet phone alternative to existing mobile services.

Fusion phones use VoIP technology to communicate with home broadband connections to make calls, as well as Vodafone's mobile network and BT's extensive Wi-Fi hotspots when people are on the move.

BT expected that millions of people would join the service, but now after attracting so few customers, it is reported that the firm is no longer marketing the product to domestic customers and is pursuing only limited marketing campaigns with businesses.

Vonage uses VoIP technology to allow people to make cheap calls using their existing broadband network, with many people finding it offers a cheap and convenient alternative to traditional landlines.

Techworld reports that BT is now working on a new consumer mobile device, after having "scaled down" its development of the Fusion product.

The V-Plan 1 offers inclusive calls throughout the UK for just £5.99 a month.