Press & PR

BT has announced that it will be trialling new technology in a bid to remove the use of cookies in its broadband technology relating to its marketing agreement with Phorm.

Phorm monitors a user's internet activity with the intention of tailoring specific advertising to a user's tastes.

BT will be running the trial with 10,000 of its broadband customers in the near future, despite opposition among some groups to the enterprise.

Adam Liversage, BT's chief press officer, explains: "By default, the Phorm technology places a cookie on users' machines whether they have opted-in or opted-out. We have been looking for another method of doing this that does not require any cookies at all," according to ClickZ News.

It was announced last month that BT has already ran tests of Phorm technology to track its customers web activity in the summer of 2007 as well as on 18,000 of its customers in its 2006. The company was then known as 121Media but recently changed its name to Phorm.

Consumers who are interested in exploring alternatives to the communication giants might find that an internet phone provides the services they are looking for.

The V-Plan 1 package from Vonage offers unlimited UK and Ireland landline calls for only £5.99 per month for six months.